Åre – The Heart of the Mountains & Hat

Åre is one of Sweden's most beloved winter destinations. People come here for the skiing, the mountains and the well-known style - where the Åre hat has become one of the most distinctive pieces of clothing.

What is the Åre hat?

A warm and knitted winter hat with the classic ÅRE logo. It is unisex, timeless and made to withstand both cold and wind in the mountains.

Why is it so popular?

• heats really well

• iconic Åre design

• comfortable fit

• stylish both on the slopes and in everyday life

• part of Åre's winter culture

Our Åre Hat

We have created a modern version of the classic hat – in soft and warm acrylic, with a ribbed edge and clear ÅRE logo.
Available in black, grey and navy blue .

➡️ See the Åre hat here

Are in brief

• Sweden's premier ski resort

• known for Åreskutan and strong mountain culture

• stylish winter fashion profile

• lots of knitwear, muted colors and functional garments

Frequently asked questions

Does the Åre hat fit everyone?
Yes. Unisex and elastic.

Is it warm enough for skiing?
Yes. Made for cold and wind.

What colors are available?
Black, gray, navy blue.